If you’re interested in starting an online retail business, you may be considering the best e-commerce website development for your needs.
E-commerce websites provide a way to interact with customers and sell products or services to them through the internet.
Having a successful ecommerce website is just as important as having a successful brick and mortar store. However, there is a lot that can go wrong and mistakes can be made when developing an ecommerce site. Here are some of those common mistakes so you can avoid them.
Mistake #1 – Poor Navigation
Navigation is a key part of any site, whether it is a retail store or an e-commerce website.
Poor navigation can make it difficult for customers to find what they are looking for and may result in abandoned shopping carts. To avoid this common mistake, always make sure your navigation includes easy-to-find links to all the most important pages on your site.
Mistake #2 – Bad Design
The design of the website is important as many people will form an opinion about your company based on how it looks. But often businesses think they can get away with not spending a lot on the design because their site won’t be viewed by as many people as a brick and mortar store.
However, what most people don’t realize is that e-commerce websites typically receive more views than brick and mortar stores because they are accessible 24/7. This means you need to make your site look good and presentable to potential customers.
A poorly designed site will not only give off a bad first impression, but it could also turn away potential customers from purchasing from you in the future.
If you want to have a successful ecommerce business, you need to invest in a well-designed site.
Mistake #3 – Too Much Text
One of the most common mistakes that people make when developing an e-commerce website is adding too much text. It may seem like a good idea to fill up space on your site with text, but in reality, this can be a bad idea. A lot of people will find the sheer amount of text too overwhelming.
Some experts advise that you keep your site to having less than 500 words per page in order to avoid this mistake. Not only will it be easier for visitors to navigate, but they are also more likely to read what you have when there is less information on the page.
Consider using images or videos instead of text in order to provide more information about your products or services. You can also use short paragraphs and bullet points so that visitors don’t feel overwhelmed by so many words on the screen at once.
Mistake #4 – No Search Function or Usability
Search functions on websites are critical. They allow customers to find what they are looking for quickly on your website. Additionally, search functions on websites are important for SEO purposes.
Aside from having a search function that is easy to use, the site should also be responsive. This means that it works across all of the different devices that people use to browse the internet. With a responsive site, you can ensure that users have a good experience no matter which device they are using.
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Mistake #5 – Content that is not Exclusive to the Web.
This is one of the most common mistakes made by new e-commerce websites. The majority of ecommerce websites are built using WordPress. This software offers a full suite of tools that make building an online store quick and easy.
However, these tools can sometimes create content that is automatically published on the web site, which can lead to duplicate content issues.
To avoid this issue, you will want to use plugins like Yoast SEO or All in One SEO Pack to ensure that your content is meeting web standards and not creating duplication errors.