What Does Interstitial Ads Mean, Types, Practices, And Benefits

Interstitial ads are advertisements that appear in-between the content on a website or app. This means they can be seen before, during, or after videos and other content. They usually take up the majority of the screen and are made to be more difficult to close. 

Interstitial ads have been around for a while now, but the use has changed over time. Here’s what you need to know about what these can mean for your business, and how to get the most out of them.

 

What is An interstitial Ad?

Interstitial ads are advertisements that are displayed in-between the content on a website or app. This means they can be seen before, during, or after videos and other content. 

They usually take up the majority of the screen, and are made to be more difficult to close. These types of ads have been around for a while now, but their use has changed over time.

 

Types Of Interstitial Ads

There are many different types of interstitial ads that you can choose from. Here are the three most common:

 Pre-Roll Ads

These often last for a few seconds before the content begins, with a sound and/or graphic playing in the background to draw your attention. 

This type of ad has the potential to be more effective than traditional pre-roll ads because it’s guaranteed to catch your attention before you see what’s on screen and potentially go elsewhere.

Fly-In Banner Ads

These appear suddenly, sometimes with a pop-up that may bring up an offer or video when clicked. This type of ad is much less intrusive than other types and typically does not have any sound or distracting graphics like pre-roll ads.

Post-Roll Ad

This type of ad appears after your content ends and is usually a call to action like “click here” or “get more info.” These ads can seem less appealing than other types since they’re trying to sell you something while you’re watching your favorite show. 

However, they do allow for better conversion rates because people are watching the content they want and then getting something relevant in return.

Best Practices For Using Interstitial Ads

According to a study by Adotas, approximately 90% of marketers claim to use interstitial ads. However, more than 75% say they don’t use them effectively. When it comes to using these ads, there are two major mistakes that marketers make. 

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They either do not do enough research on what their audience is looking for or they don’t optimize the content surrounding the ad properly.

If you want your interstitial ads to be successful and capture leads, you should know what your audience is expecting when they see them before you start putting them up. This can either be through understanding what content they’re looking at or with a simple test campaign. 

For example, if you wanted to run a test campaign on how well your “about us” page does with an interstitial ad at the top of the page, you could run the test for 10-15 minutes and then look at the data back from Google Analytics to see which ads had better results and why.

 

Business Benefits Of Interstitial Ads

The ability to be seen more often is one of the biggest benefits of using interstitial ads. Interstitial ads are shown at the beginning, middle, and end of videos and other content. This means that they can be seen three times more than traditional banner ads. 

In addition to being shown before, during, and after video content on websites and apps, they also have time limits so you don’t have to worry about wasting your money on a long-term advertising campaign. This strategy will allow you to target customers specifically based on how long they’re willing to spend seeing your ad.

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