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Formats & Types Of Images Business Should Use On Their Websites

The purpose of images on your website is to tell people what you do, why they should come to your website, and how to get the most out of it. They help people understand what makes your company or business unique and give them a better sense of who you are. 

To do this effectively, images should be specific; telling people what your company does in a visual way that isn’t just words on a page. The images should also convey emotion and personality. Images should also be simple enough to convey the message without getting in the way of the text on the page.


Where should images be used on a website?

Images should be used in different areas on your website, depending on the message you’re trying to convey. For example, images could be used in your site design to help people understand what makes your company unique. Images can also be used as part of an email marketing campaign. Images could also be used to communicate a point on a blog post or social media post.

Here are some common places where images are used on websites:

  • Site design
  • Email marketing campaigns
  • Blog posts
  • Social media posts

What types of images will people see on your website?

People will see images on your website in many different contexts. They’ll see them on the homepage, in the content, in a blog post, or on social media. They can be text-based images like brochures or advertisements, or they can be photos of people and products.

Images that are more design-focused should be used throughout your site, while images that are more lifestyle focused should only be used where appropriate. When using images to share on social media, it’s important to remember that people don’t expect exactly what they see on your website.

Images that are too detailed or too ornate won’t have the same impact as images with a simpler design–keep this in mind before posting an image from your website!


What types of images should you use?

The types of images you should use depend on the message you want to convey. The type of image will vary based on the tone and content of your website. If your website has a lighthearted or fun feel, then pictures with people or animals may be good choices.

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If you’re trying to show off your company’s focus on a particular industry, then pictures that are related to that industry would be great. You can also choose to try out different types of images and see which ones work best for your website as well as what methods work best for getting across your message.

Primary Image Formats For Websites


The time period JPEG stands for Joint Photographic Specialists Group, and it was invented in 1986. The principle benefits of this format are that it could actually present millions of colours, and it’s primarily suitable for excessive compression ranges.

Typically, JPEG is a superb possibility for displaying advanced images that embody a lot of colours. Though JPEGs delay nicely when compressed, you can normally discover a small drop in high quality after optimizing photos. Nevertheless, all of this depends on the extent of compression that’s chosen for the picture. The standard drops are not typically obvious except you look very intently.

JPEGS, On the other hand, are not excellent for photos with only a few colour knowledge, such as interface screenshots and the opposite easy computer-generated graphics.

We’ll cowl this extra when speaking PNGs within the next part…


Portable Network Graphics (PNGs) are well-liked referred to as JPEGs on web sites. They moreover assist thousands and thousands of colours, although it’s a lot better of utilizing PNGs for photos that include much less colour knowledge. Otherwise, your picture will likely be ‘heavier’ than the identical picture saved as a JPEG.

PNGs do a superb job when you’ve got a picture with fast transitions between colours that require remaining sharp. As an example, when you find yourself taking a screenshot of a person’s interface the place’s varied interface parts strongly transitions amongst darkish and light backgrounds, it’s a lot better to use PNGs. Like this part right here – the transitions between the white, grey & blue.

Saving a picture as JPEG might end in blurry edges and distorted presentation. One other benefit of PNGs is that they assist transparency. This makes them a unbelievable possibility for logos & icons specifically.

General, compressed PNGs are additionally higher when it comes to high quality upkeep – due to the lossless compression algorithm used with PNGs vs the lossy algorithm that’s popularly referred to as JPEGs.


In contrast to the two formats now we have talked about up to now, Graphics Interchange Format (GIFs) has very particular use circumstances. Though you’ll be able to have a static GIF picture, the bulk individuals use this format to showcase animations, such as this one.

JPEGs and PNGs typically don’t assist animation (though there’s a format known as Animated Transportable Community Graphics – APNGs). That makes GIFs very helpful. Nevertheless, as you may think about, most of these photos weigh quite a bit, due to the numerous frames they include.

You can optimize GIF records data, though most often, the outcomes received’t be virtually with different picture codecs. Which means you must intend to make use of GIFs carefully all through your website, solely when you have to showcase an animation you can not create every other approach.

As well as, GIFs solely assist up to 256 colours, additionally as transparency. That makes them a poor choice for displaying advanced photos. To make that time even clearer, right here is identical graphic we confirmed you in the final two sections, solely now as a non-animated GIF.

Not solely does it look very dangerous, nonetheless it weights a hefty 825 KB. For this reason utilizing normal picture GIFs for a statics picture is mostly not advisable.

When to use graphics or photos versus illustrations or infographics

You should use graphics or photos instead of illustrations or infographics on your website if:

  • you want to keep the message simple and focused
  • you want the viewer to take in the message at a glance
  • you want to convey emotion and personality



Your website should have a variety of images that reflect the things that you do and what you offer. The topic of images is a complex one, with lots of different opinions on what type of image is the best to use in each scenario. However, it’s important to know the purpose of images on your website, before you make any final decisions.

The purpose of images is to communicate with your audience. They are used to provide information and create a mood, they can be used to sell your products or services, they can be used to entertain visitors, or they can simply be used to add interest to your website.

Images also serve as a way for you to show visitors what your company looks like and what it does. They help people make an emotional connection with your company or brand, which helps them feel more connected with you and your brand.

When deciding what type of image to use on your website, it’s important to think about the purpose of the image that you’re using. Is it an image that will help people identify your brand? Is it an image that will help them feel more connected with you? Is it an image that will entertain them?

In order to find the perfect combination

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